What’s the one thing that could make or break your next big opportunity? For video makers, it’s your demo reel. I learned that lesson the hard way during a job interview that could have changed the trajectory of my career. Instead of seizing the opportunity, I walked away knowing I’d made a big mistake. The takeaway? Always be prepared.

The Interview That Taught Me Everything
Years ago, I walked into a high-end production company for an interview. I’d recently moved to Sacramento and was freelancing as a Producer, Director, and Writer after working on a nightly talk show in the Bay Area. Confident in my television experience, I thought I was ready. But I wasn’t.

When the Creative Director asked to see my work, I realized I had nothing to show him. My reels were sitting at home in a box, unedited. Without a killer demo reel, producers can’t see your talent, your style, or your potential.

A demo reel is more than a portfolio—it’s your first impression, your handshake, and your elevator pitch all rolled into one. It’s critical to landing better jobs, making more money, and staying at the top of your game. And when producers don’t see your work, they won’t book you.

To make matters worse, I didn’t even bring an updated resumé. I left the meeting embarrassed, knowing I had missed an opportunity to connect with an influential company in my community.

Lessons Learned
That experience taught me one of the most important lessons of my career: preparation is everything. In today’s digital world, having an up-to-date portfolio, resumé, and especially a killer demo reel is non-negotiable.

Producers need to see your work before they book you on a project—it’s the key to standing out, showcasing your expertise, and unlocking new opportunities. Your demo reel should tell a compelling story—who you are, what you do, and why you’re exceptional—all in under two minutes.

These tools represent your brand and make you stand out in a competitive industry.

How to Always Be Prepared

1. Keep Your Portfolio Updated: Whether it’s a website, a demo reel, or a curated folder of your best work, make sure it’s ready to share at a moment’s notice.

2. Have a Digital Resumé Ready: Create a PDF or online version of your resumé that you can email or text to potential clients or employers instantly.

3. Rehearse Your Pitch: Be ready to explain your strengths, experience, and what makes you unique in 30 seconds or less. Your confidence can make all the difference.

4. Be Organized: Keep your files accessible on your phone, laptop, or cloud storage. You never know when an opportunity will arise.

A New Perspective
Looking back, I realize that experience wasn’t just a failure—it was a turning point. It pushed me to take my preparation seriously and treat every opportunity as if it could be the one that changes everything. Because sometimes, it is.

The Takeaway
Opportunities can come at any moment, but they’re only valuable if you’re ready to seize them. Make preparation a priority and ensure your tools reflect your brand and your story. The next time opportunity knocks, you won’t just answer—you’ll impress.

Call to Action When was the last time you updated your demo reel or resumé? Take 30 minutes today to list your best projects and refine your story. Remember, a killer reel is the key to better jobs and bigger opportunities.

Visit paulstevenforrest.com for tips to ensure you’re always prepared for the next big moment.