When it comes to video storytelling, less is more. Trying to say everything dilutes your message, while focusing on the essentials makes your story shine. It’s time to clean your plate and create videos with clarity and impact.

Why Simplicity Wins

In a world where attention spans are shorter than ever, cluttered storytelling can overwhelm and lose your audience. A clear, concise narrative stands out because it’s easier to follow, more memorable, and resonates on a deeper level.

Think of your video like a meal: piling on too many elements will muddle the flavors. Simplify your plate, and your story becomes more satisfying.

Steps to Simplify Your Story

1. Start with One Key Idea. What’s the single most important thing you want your audience to take away? Build your story around that. Write down your video’s core message in one sentence. If it’s more than one, keep refining.
2. Remove the Fluff. Not every clip, soundbite, or shot deserves a place in your final cut. Be ruthless about removing anything that doesn’t serve the main story. During editing, ask yourself: “Does this moment move the story forward?” If not, cut it.
3. Streamline Your Visuals. Too many competing visuals can distract viewers. Choose shots that are visually cohesive and work together to tell a unified story. Limit your visuals to those that reinforce the narrative. Avoid adding shots just because they look cool.
4. Focus on Pacing. A simple story doesn’t mean a boring one. Use pacing to keep your audience engaged and deliver your message with energy and purpose. Watch your rough cut and adjust pacing—trim long pauses and tighten transitions to maintain momentum.

Clean Your Plate: The Payoff

By simplifying your story, you’re not just making it easier to watch—you’re making it unforgettable. Your audience will thank you for a clear, focused message that’s easy to digest and impossible to ignore.

Ready to simplify your storytelling and make an impact? Go to: paulstevenforrest.com, and I’ll show you how to create videos that stand out by saying more with less.