You Gotta Know This! Your Toolbox for
Better Videos 

If you’re a video creator, filmmaker, or storyteller looking for practical ways to elevate your videos and craft better stories, You Gotta Know This! is your creative toolbox.

 

A FREE PAIR OF SOCKS: THE POWER OF A SMALL GIFT Apr 17, 2025

Every Christmas growing up, we’d pile into the car and drive from Northern California to Pasadena to visit my grandma. And every year—without fail—we’d stop at a local clothing store in Eagle Rock cal...

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SCALE YOUR VIDEO BUSINESS WITHOUT BURNING OUT Apr 13, 2025

There was a time when I was grinding away—editing late into the night, chasing every client, and feeling like no matter how much I worked, I just couldn’t get ahead. I loved making videos, but I was e...

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BIG FISH, SMALL POND OR SMALL FISH, BIG POND? HOW TO LEVEL UP AS A VIDEO CREATOR Apr 06, 2025

Ever feel like a big fish in a small pond—the go-to person in your circle, the most talented in your niche? Or maybe you’ve stepped into a bigger pond, only to feel like a tiny fish surrounded by shar...

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THE CALL THAT CHANGED MY LIFE: WHY RELEVANCE FADES BUT SIGNIFICANCE LASTS Mar 30, 2025

In April 2020, I found myself at a crossroads. After decades in television—crafting promos, directing, and producing award-winning content—I had stepped away to pursue something new. I was writing my ...

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TAKE THE SHOT: STOP WAITING & START CREATING Mar 23, 2025

Did you know that 92% of people never follow through on their big ideas? The difference between success and regret often comes down to one decision: taking action.

Every video creator, entrepreneur, ...

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FROM BORING FOOTAGE TO ENGAGING STORIES Jan 17, 2025

We’ve all been there. You’ve poured time and energy into capturing hours of footage. The shots are fine, the soundbites are usable, but something’s missing. The spark? It’s nowhere to be found.

What ...

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UNLOCK THE POWER OF STORY: HOW TO MAKE UNSCRIPTED VIDEOS WOW! Jan 17, 2025

Unscripted doesn’t mean unstructured. The secret to creating unscripted videos that wow your audience lies in crafting a story that feels authentic while keeping them hooked from start to finish. If y...

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FRESH PERSPECTIVES: RON HOWARD'S GUIDE TO CREATIVE SUCCESS Jan 17, 2025

Imagine being so immersed in a film that you feel like you’re inside a spacecraft, holding your breath alongside the crew. That’s exactly what Ron Howard achieved in Apollo 13. From A Beautiful Mind t...

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FROM LIVERPOOL TO LEGENDS: CREATIVE LESSONS FROM THE BEATLES Jan 17, 2025

How did two young musicians from Liverpool manage to create some of the most iconic songs in history? It all started with a simple yet powerful habit: always bringing an idea to the table. You get hit...

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UNLOCK YOUR CREATIVE 2.0: ELEVATE YOUR VIDEOS TO EXTRAORDINARY Jan 17, 2025

What if the work you're proud of today feels outdated tomorrow? That’s the challenge every video maker and content creator faces when striving for Creative 2.0. Think of your creative journey like a r...

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FLIP THE SCRIPT: MAKE YOUR VIDEOS UNFORGETABLE Jan 17, 2025

Most videos die a quiet death in the scroll. Why? Because they look and feel like everything else. It doesn’t have to be that way. In a world overflowing with content, how do you ensure your videos ri...

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THE 5 SENSES APPROACH TO STORYTELLING: CRAFTING STORIES THAT CONNECT Jan 17, 2025

Imagine this: a French baker runs her hands over a ball of dough, feeling its texture, checking its elasticity. Her eyes scan its surface for the right rise, and she listens for the soft crackle of th...

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