When it comes to video storytelling, less is more. Trying to say everything dilutes your message, while focusing on the essentials makes your story shine. It’s time to clean your plate and create vide...

Think about the last video or story that left you speechless. What made it so captivating? Chances are, the creators knew exactly how to use three essential tools—Pictures, Words, and Music—to take yo...

What if I told you a simple marshmallow could teach you how to create videos that captivate and connect? Sounds strange, right? But stay with me.

On its own, a marshmallow is plain and forgettable...

Great videos aren’t just made—they’re crafted. To create truly captivating on-location stories, you need more than a camera and a location—you need to master four essential shot types: Wide, Medium, T...

Did you know the average person’s attention span is now shorter than a goldfish’s? In a world where distractions are everywhere, your message needs to stand out instantly.

Several years ago, I discov...

Every great story begins with a single idea—a guiding light that keeps everything on track. In my work, that guiding light is a Focus Statement.

A Focus Statement isn’t just a sentence; it’s the foun...

What’s the one thing that could make or break your next big opportunity? For video makers, it’s your demo reel. I learned that lesson the hard way during a job interview that could have changed the tr...

What does it take to turn a small-town kid into one of the most influential photographers in the world? For Jeremy Cowart (jeremycowart.com), it wasn’t talent, wealth, or connections—it was curiosity,...

What if every discount you offer tells clients your work isn’t worth its full value? Early in my career, I discounted my rates a lot. I did it to land jobs, pay rent, and buy groceries. My thinking wa...

Every creative has a unique style—a personal way of approaching projects that shapes their process, decisions, and results. But have you ever thought about your own creative style? Understanding how y...

Do you feel like you’re working harder but not earning what you’re worth? What if your rates weren’t just a number but a reflection of how much you believe in your own value? Your rates hold the secre...

What does making pasta have to do with making videos?

At first glance, nothing. But the secret to unforgettable pasta—and unforgettable videos—isn’t just about following a recipe. Both require proces...