You Gotta See This! Blog

What if I told you a simple marshmallow could teach you how to create videos that captivate and connect? Sounds strange, right? But stay with me.

On its own, a marshmallow is plain and...

Great videos aren’t just made—they’re crafted. To create truly captivating on-location stories, you need more than a camera and a location—you need to master four essential...

Did you know the average person’s attention span is now shorter than a goldfish’s? In a world where distractions are everywhere, your message needs to stand out instantly.

Several years...

Every great story begins with a single idea—a guiding light that keeps everything on track. In my work, that guiding light is a Focus Statement.

A Focus Statement isn’t just a sentence;...

What’s the one thing that could make or break your next big opportunity? For video makers, it’s your demo reel. I learned that lesson the hard way during a job interview that could have...

What does it take to turn a small-town kid into one of the most influential photographers in the world? For Jeremy Cowart (jeremycowart.com), it wasn’t talent, wealth, or connections—it...

What if every discount you offer tells clients your work isn’t worth its full value? Early in my career, I discounted my rates a lot. I did it to land jobs, pay rent, and buy groceries. My...

Every creative has a unique style—a personal way of approaching projects that shapes their process, decisions, and results. But have you ever thought about your own creative style?...

Do you feel like you’re working harder but not earning what you’re worth? What if your rates weren’t just a number but a reflection of how much you believe in your own value? Your...

What does making pasta have to do with making videos?

At first glance, nothing. But the secret to unforgettable pasta—and unforgettable videos—isn’t just about following a recipe....

What if you could describe your value in under a minute and make every conversation count? A few weeks ago, while reworking my branding, I realized I needed to articulate exactly who I am and what...

Have you ever felt completely out of your depth—like everyone around you had it all figured out, and you were just trying to keep your head above water? That’s exactly how I felt when I...