You Gotta Know This! Your Toolbox for
Better Videos 

If you’re a video creator, filmmaker, or storyteller looking for practical ways to elevate your videos and craft better stories, You Gotta Know This! is your creative toolbox.

 

DON'T BE THE LAST BLOCKBUSTER: WHY ADAPTABILITY IS VITAL FOR STORYTELLERS Jan 17, 2025

Walking into the last Blockbuster store in Bend, Oregon, felt like stepping back in time.

The familiar rows of DVDs, the bright yellow and blue signage, the smell of buttery popcorn—it was all there....

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UNLOCKING THE POWER OF STORY IN UNSCRIPTED VIDEOS Jan 17, 2025

Unscripted doesn’t mean unstructured. The secret to creating unscripted videos that wow your audience lies in crafting a story that feels authentic while keeping them engaged.Here’s how to do it.

Why...

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MASTER YOUR INTERVIEWS: HOW TO CAPTURE UNFORGETTABLE SOUNDBITES Jan 17, 2025

Great interviews are the backbone of compelling unscripted videos. Whether you’re filming a documentary or creating content for a client, mastering the art of the interview is essential to crafting a ...

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CLEAN YOUR PLATE: SIMPLIFY YOUR STORY FOR MAXIMUM IMPACT Jan 12, 2025

When it comes to video storytelling, less is more. Trying to say everything dilutes your message, while focusing on the essentials makes your story shine. It’s time to clean your plate and create vide...

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THE SECRET FORMULA FOR CAPTIVATING STORIES: PICTURES, WORDS & MUSIC Jan 08, 2025

Think about the last video or story that left you speechless. What made it so captivating? Chances are, the creators knew exactly how to use three essential tools—Pictures, Words, and Music—to take yo...

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THE MARSHMALLOW EFFECT: ADDING VALUE TO YOUR STORIES Jan 05, 2025

 

What if I told you a simple marshmallow could teach you how to create videos that captivate and connect? Sounds strange, right? But stay with me.

On its own, a marshmallow is plain and forgettable...

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FOUR ESSENTIAL SHOTS FOR ON-LOCATION STORYTELLING Dec 15, 2024

Great videos aren’t just made—they’re crafted. To create truly captivating on-location stories, you need more than a camera and a location—you need to master four essential shot types: Wide, Medium, T...

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HOOK, SALT AND EMOTION: 3 TOOLS YOU NEED TO MAKE AN IMPACT Nov 10, 2024

Did you know the average person’s attention span is now shorter than a goldfish’s? In a world where distractions are everywhere, your message needs to stand out instantly.

Several years ago, I discov...

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HOW A SIMPLE FOCUS STATEMENT TRANSFORMS YOUR STORYTELLING Oct 27, 2024

Every great story begins with a single idea—a guiding light that keeps everything on track. In my work, that guiding light is a Focus Statement.

A Focus Statement isn’t just a sentence; it’s the foun...

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WHY EVERY VIDEO MAKER NEEDS A KILLER REEL Oct 13, 2024

What’s the one thing that could make or break your next big opportunity? For video makers, it’s your demo reel. I learned that lesson the hard way during a job interview that could have changed the tr...

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HOW AN AVERAGE KID BECAME THE INTERNET'S MOST INFLUENTIAL PHOTOGRAPHER Sep 29, 2024

What does it take to turn a small-town kid into one of the most influential photographers in the world? For Jeremy Cowart (jeremycowart.com), it wasn’t talent, wealth, or connections—it was curiosity,...

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WHY I DON'T OFFER DISCOUNTS (AND WHAT I DO INSTEAD) Sep 22, 2024

What if every discount you offer tells clients your work isn’t worth its full value? Early in my career, I discounted my rates a lot. I did it to land jobs, pay rent, and buy groceries. My thinking wa...

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